Compliants Procedure

Advertising Commercial Communications

Making A Complaint

You must complete this form in full

Under Section 48(1)(d) Children’s Commercial Communications Code & General Commercial Communications Code of the Broadcasting Act 2009, any listener may refer a complaint to the BAI if they are unhappy about advertising / commercial communication content on an Irish licensed broadcasting service (both radio and television).

Your complaint must be made no later than 30 days after the broadcast.

 When submitting a complaint concerning a commercial communication, a complainant may refer to the Children’s Commercial Communications Code or the General Commercial Communications Code.

 A commercial communication is defined as ‘any form of announcement on radio and television coming within the recognised character of advertising, sponsorship and teleshopping and any other form of commercial promotion.

 

General Commercial Communications Code

Main Sections:

3. General principles and rules applying to all
commercial communications (including the protection
of the individual & society; offence, harm and human
dignity; transparency; and assessment)
4 General rules pertaining to all advertising and
teleshopping
5 Rules pertaining to specific advertising techniques
6 Rules pertaining to sponsorship
7 Television product placement
8 Rules pertaining to specific products and services
9 Prohibited communications
10 Appendix (a list of principal legislation that may
affect commercial communications)

 Children’s Advertising Code

Main Sections:-

1. Social values
2. Inexperience and credulity
3. Undue pressure
4. Special protection for children in advertising
5. General safety
6. Violence
7. Diet and Nutrition
8. Parental responsibility
9. Programme characters
10.Product prohibitions and restrictions
11. Identification and separation
12. Insertion of advertising

 

 Details of Complaint

 Please complete these details in full

 Advert Title / Broadcast Item

 

 Date of Broadcast:  dd/mm/yr

 

 Time of broadcast (if applicable)

 

 

 Is the complaint an infringement of:

 Please select
relevant category

 48(1)(d) General Commercial Communications Code

 

 48(1)(d) Children’s Commercial Communications Code
(Children’s advertising refers to advertising that promotes products,
services or activities that are deemed to be of particular interest to
children and/or are broadcast during and between children’s
programming.  Children’s programmes are programmes that are
commonly referred to as such and/or have an audience profile of
which over 50% are under 18 years of age)

 

Please complete this section briefly, summarising the main points of your complaint (alternatively, you may attach your complaint to this form).

 

 

 Date (form completed):

                                                                          

 

 Complainant:

 Please Complete These Details In Full

 Surname

 

 First Name

 

 Mr. / Mrs. / Ms.

 

 Address

 

 Daytime Phone Number

 

 Email (if applicable)

 

 Fax Number (if applicable)

 

 If hand delivering/posting/faxing
this form, the complainant must
sign the form here

 Signature:________________________________         

The personal contact details submitted are for use by South East Radio only.

Is the matter complained of the subject of any proceedings in a court of law in the Republic of Ireland?

 Yes

 No

 

 

To finish, please read through the above form to ensure all your details are correct.

Please post, e-mail or fax this complaint form to South East Radio.  The relevant contact details are:-

Liam Dwyer                                      Telephone:      053-9145200
General Manager                               Fax:                053-9145295
South East Radio                              Email:             complaint@southeastradio.ie
Custom House Quay                         Website:          www.southeastradio.ie
Wexford Town

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