February 2015

South East Radio- The County’s Number 1!

South East Radio is the undisputed No. 1 radio station in Co. Wexford according to the latest JNLR.  

With award winning programming content, it’s no wonder that South East Radio continues to be a firm favourite with the people of Co. Wexford!  60% or 68,000 adults in Co. Wexford turn their dials to 95.6-96.4FM every week.  60,000 listeners tune in everyday; 46,000 in Co. Wexford and another 14,000 adults in bordering counties. Listeners stay tuned in for longer periods of time than any other radio station in Leinster.

49,000 or 62% of the 78,000 housekeepers in Co. Wexford tune into South East Radio every week.  Housekeepers provide a large target group for businesses in Co Wexford.  They are the primary holders of the purse strings in households, an important fact for advertisers when planning  their advertising campaign. Housekeepers form the heartland of listeners to South East Radio. No other radio station comes close to reaching this audience in Co. Wexford.

South East Radio listeners are the most loyal in Co. Wexford, tuning in for 75 minutes each day. That’s twice as many as Radio 1 (36 minutes) and twice as many as Today FM( 28 minutes), Beat (30 minutes) and Newstalk (9 minutes) combined.

If people in Co. Wexford are talking about it, so is South East Radio. South East Radio offers the best of local, national and international news and sports. JNLR says that no one comes close to delivering the local formula better than South East Radio.  

*JNLR IPSOS/ MRBI Jan 2014- Dec 2014 (Joint National Listenership Research- Ipsos/ MRBI)