Wexford children invited to audition for National Dairy Council advertising campaign

Children from Wexford are being invited to audition for a starring role in a major new National Dairy Council advertising campaign launching this autumn.

The campaign will feature across television, streaming, radio, digital platforms and outdoor advertising, with the search now underway for a young actor to play the role of Seání – a 7 to 12-year-old boy from a dairy farming background with a passion for farming.

No acting experience is required, with the casting team looking for a child with confidence, curiosity and a natural personality on camera.

Parents and guardians in Wexford can apply on behalf of boys aged between 7 and 12 by July 22nd. Applications should include a recent photograph and a short, simple audition video introducing the child.

Those selected for the next stage will attend auditions, rehearsals, fittings and filming in Dublin during August.

The campaign, developed by Core Creative, will celebrate Irish dairy farming and is due to launch in September.