Irish cancer society defends "provocative" ads

The Irish Cancer Society's head of communications say that their new campaign is designed to be shocking and to start a conversation.

Grainne O'Rourke says the campaign is "provocative" so that people get talking about cancer. The charity has published a series of ads telling people to 'Get Cancer'. One of the ads features a man saying he wants to get cancer and "wring it's bloody neck." The latest figures show that around 1 person gets cancer in Ireland every three minutes. The charity says we can't get complacent about its devastating effects.