Wexford Olympian Sophie Becker Fronts New Farm-to-Finish-Line Yogurt Campaign

Wexford Olympian Sophie Becker is fronting a new national campaign highlighting the journey from Irish dairy farms to the food choices that support an active lifestyle.

The Ballykelly native has teamed up with National Dairy Council Farmer Ambassador Katie Gleeson for the third year of the European Milk Forum’s EU co-funded “Yogurt, It’s Great Inside” campaign.

As part of the initiative, Sophie travelled to Katie’s dairy farm in Templemore, County Tipperary to learn more about the sustainability work taking place on Irish farms.

Katie then swapped environments and joined Sophie at the Sport Ireland Institute in Dublin to experience the training routines and everyday habits behind elite sport.

The campaign aims to trace the journey of yogurt from the production of quality milk on Irish farms through to its place as part of a healthy, balanced diet.

Sophie said nutrition is an important part of her training and recovery.

“As an athlete, I need to make food choices that help me train, recover, and perform at my best,” she said.

“Plain or natural yogurt is one of the foods I choose because it is nutritious and easy to include as part of a healthy, balanced diet.”

The Wexford sprinter said visiting the farm also gave her a greater understanding of the work taking place behind the food she eats.

“I already understood yogurt’s nutritional benefits, but I wanted to learn more about the sustainability journey taking place on Irish dairy farms,” Sophie said.

“Meeting Katie showed me that sustainability is about ongoing progress – continually examining how things are done, making practical improvements, and building on them over time.”

Katie Gleeson said sustainability on farms is not about one single change but an ongoing process involving animal care, land management and the use of resources.

“Farming is always evolving. We are continually learning, adapting, and building on the progress already made so that we can produce quality milk while making our farms more sustainable and resilient for the next generation,” she said.

The “Yogurt, It’s Great Inside” campaign will run across digital, social, outdoor advertising and editorial channels in Ireland, following Sophie and Katie as they trace the journey from farm to finish line.