SOUTH EAST RADIO CELEBRATES 75% SURGE IN LISTENERS

Latest JNLR figures confirm significant growth in daily and weekly listenership, strengthening the station’s position as Wexford’s leading radio broadcaster.

South East Radio is celebrating an exceptional period of audience growth, with the latest Joint National Listenership Research (JNLR) figures confirming a remarkable 75% increase in its average audience over the past 18 months.

The latest figures highlight the continued strength and popularity of South East Radio across County Wexford, with more people than ever choosing the station for their daily news, information, entertainment, music and local conversation.

The research shows that the station's average audience in any 15-minute period has increased from 8,000 listeners in May 2025 to 14,000 today. This represents an outstanding 75% increase and reflects the growing connection between South East Radio and the communities it serves.

The station now reaches an impressive 55,000 adults every day, with 79,000 people tuning in every week across County Wexford. South East Radio also commands an outstanding 45% share of all radio listening in its market, reinforcing its position as the dominant radio station in the county.

The latest research also reveals impressive growth across some of South East Radio’s most popular programmes.

Breakfast has recorded an increase of 46.6%, while Lunchtime with Lee has grown by 25.4%. The afternoon audience is also on the rise, with Feel Good Drive enjoying an impressive 54.1% increase in listenership.

The figures further underline the continued success of the award-winning Morning Mix, which remains a key part of the station's daytime offering and a popular destination for listeners.

This growth across the schedule demonstrates the strength of South East Radio's programming, its presenters and its commitment to delivering relevant, engaging and entertaining content that reflects the lives and interests of people throughout Wexford.

A powerful platform for local businesses

The latest JNLR results are also particularly positive news for local businesses and advertisers.

With an average audience of 14,000 people in any 15-minute period, every individual advertising spot on South East Radio now delivers the potential to generate 14,000 listener impressions.

For businesses looking to build brand awareness, attract new customers and connect with consumers across the county, South East Radio offers an exceptionally powerful local advertising platform.

With 55,000 adults reached every day and 79,000 every week, advertisers have the opportunity to put their message in front of a substantial and engaged local audience.

Commenting on the latest figures, Marion Barry, Sales Director and General Manager of South East Radio, said:

"These figures are absolutely fantastic and represent a tremendous achievement for South East Radio. A 75% increase in our average audience over just 18 months is something everyone connected with the station can be incredibly proud of.

"It is particularly encouraging to see such strong growth across our programmes, with Breakfast, Lunchtime with Lee and Feel Good Drive all recording significant increases. The continued success of the award-winning Morning Mix is also hugely important, and the figures demonstrate that listeners are responding to the quality, variety and local relevance of the programmes being delivered every day.

"Radio is all about connection. South East Radio has always been deeply connected to the people, businesses and communities of County Wexford. Whether it is keeping people informed, supporting local events, celebrating community achievements or simply providing great company throughout the day, the station continues to play an important role in people's lives.

"I want to congratulate the entire South East Radio team. These results are a reflection of the hard work, commitment and passion of everyone involved, both on air and behind the scenes. It is particularly rewarding to see that commitment reflected in the latest research.

"The figures also send a very positive message to local businesses. South East Radio offers an outstanding opportunity to reach customers, build awareness and get their message heard. With an average audience of 14,000 in any 15-minute period, the potential for advertisers is significant.

"We are extremely proud of what has been achieved, but equally excited about what lies ahead."

South East Radio has been broadcasting to County Wexford since 1989 and continues to play a central role in the county's media landscape.

From breaking local news and community information to sport, music, entertainment and major outside broadcasts, the station remains committed to giving Wexford a strong local voice.

With listenership continuing to grow and audience figures reaching new heights, the latest JNLR results confirm that South East Radio is not only maintaining its strong position in the market but continuing to attract more listeners.

South East Radio – More listeners. More local connection. More reasons to tune in.